A logo is a company's single most valuable marketing tool...
Getting your logo right at the beginning is vitally important and will save time and money in the long run. Not only does it have to be entirely unique, it must reflect the values of your product or service, it must differentiate you from your competitors, it must be aesthetically pleasing, it must gain recognition quickly, and it must be both affordable and practical to implement
How many companies would you instantly recognise, and would spring to mind if you required their services, just because you see their logo and company colours day after day on signs, vehicles and flyers.